Velobike Innovation Product Audiences
At Velobike Innovation, we develop equipment that meets the high performance standards expected by national cycling federations. Our products are suitable for a range of uses, from training and national level racing to international competition and the Olympics.
While not all Velobike Innovation equipment is designed in direct collaboration with specific federations, we always involve these high performance stakeholders in the product development process to ensure our innovative solutions meet their requirements.
Our product range caters primarily to a high-performance audience, focused on maximising performance optimisation. However, we also offer equipment designed for cost efficiency, durability, and functionality.
This guide outlines the target audiences for our various product tiers.
Training
Economical Solutions for Juniors, Beginners and Everyday Training
Our Training Tier products are designed for cyclists who seek affordable, reliable equipment to enhance their casual riding sessions. Even our training tier products meet the high standards expected from Velobike Innovation. We ensure the use of quality materials and implement our rigorous QA standards. These products are carefully refined for manufacturing efficiencies to reduce costs and complexity.
Key Features:
- Affordability: Budget-friendly without compromising essential quality.
- Durability: Built to withstand regular use and varying training conditions.
- Simplicity: Easy to use, making them perfect for beginners and those focusing on basic training.
Ideal For:
- New cyclists getting into track cycling.
- Junior athletes
- Regular training sessions where high performance features are not a priority.
- Clubs and schools equipping multiple athletes.
Performance
Versatile and Durable for Performance Conscious Athletes
The Performance tier is tailored for track cyclists who demand high performance but also need equipment that balances with universality, durability and functionality.
Key Features:
- Enhanced Performance: Better than basic training equipment, designed to improve competitive edge.
- Durability and Functionality: Built to last while providing superior performance in diverse conditions.
- Versatility: Featuring standardised features that enable compatibility with most track bikes.
Ideal For:
- Performance conscious track cyclists competing in local, national and international level events.
- Athletes looking for reliable, high-quality equipment that can handle extensive use.
- Cyclists who want a balance between performance, versatility and durability.
Olympic
No Compromises for the Highest Level of Competition
Our Olympic tier products represent the pinnacle of track cycling technology, developed in collaboration with national federations and Olympic athletes, these products have been (or will be) used in Olympic completion.
Key Features:
- Cutting-Edge Technology: Utilises the latest advancements in cycling technology for maximum performance.
- No Compromise Design: Every aspect is optimised for speed, stiffness aerodynamics, and efficiency.
- Collaborative Development: Co-developed with input from top athletes and industry experts to meet the highest standards.
Ideal For:
- Elite athletes competing at international and Olympic levels.
- Cyclists who require the absolute best in performance and innovation.
- National teams and professional cyclists aiming for podium finishes.
- Athletes who wish to have every possible technological advancement
Why Choose Velobike Innovation Equipment?
At Velobike Innovation, we are committed to improving performance potential at the highest level in the sport. Our products are designed in New Zealand by experts in the track cycling industry. We pay meticulous attention to detail and the user experience of the equipment to ensure maximum possible performance. We use data-driven decisions to validate our designs and strive to meet the diverse needs of our audience.