Our story

Providing an Olympic level experience for performance driven track cyclists.

We are leading experts in the track cycling industry — making measurable improvements to riding performance and experience through design and innovation.

Velobike Innovation exists to empower performance driven athletes with access to world class equipment, building a bridge between professional teams and athletes, with mainstream riders.

Our curiosity and out-of-the-box thinking towards solving unrecognised problems within the sport sets us apart. Our exclusive focus and in depth knowledge in the niche cycling discipline cements Velobike Innovation as experts in the field of track cycling equipment development.

Velobike Innovations visual identity represents a future facing perspective, taking inspiration from industrial design, vehicles and civilisations in science fiction. A form follows function aesthetic is clear. No stone is left unturned to maximise performance and the user experience of the products we develop.

Velobike Innovations curiosity into experimental, performance and experience focused innovation allows us to engage with the track cycling community on a day to day basis on a personal and approachable level. 

Lead by head designer Glenn Catchpole, Velobike Innovation is passionate about growing the track cycling community, providing access to performance focused equipment, and collectively sharing insights to empower current, and the next generation of athletes who will shape the future of the sport.

To stay up to date on our innovation journey, make sure to follow us on our social media channels Instagram and Facebook.